Gating and segmentation

The combination of Webvision content tools and the user data held in ADvance allows appropriate content and messaging to be targeted to specific users. The guides on this page explain how audience segments can be defined and content delivered to them.

Gating and segmentation graphic

Content for audience segments

Use digital engagement to keep your sector moving

Driven by the Covid-19 emergency, we are witnessing a paradigm shift in the way that people and businesses need to work.

Gatekeeping non-story pages

You can gatekeep non-story pages such as SPIN pages, search results and more to create new access models for your website. Such as, limiting access to search results, landing pages or your home page to registered users or even make these pages subscriber-only.

How to provide additional anonymous access to links originating from newsletters / social / search Beta

ADvance allows you to meter users based on the source of the traffic, for example where a user comes from a particular referral such as Instagram, LinkedIn, or an email. This lets you target access for anonymous users on top of the existing side-wide gating regime already set up.

Setting up the personalised content widget

The personalised content widget can recommend content to your users based on their areas of interest. Learn about how to configure this widget and the options available.

Create a personalised & engaging experience for your audience

Learn how to define your audience, create segmentation rules and display different content and navigation to different users.

Set up & customise your access denied messages for gated content

Configure custom access denied messages for gating content based on subscription, registration or demographics.

Give your messaging the personal touch by adding the user’s name

Increase the success of your marketing campaigns and improve connection with the user by adding their name. Displaying the user’s name will deepen their relationship with your brand and adds a human side to your marketing.

Restrict comment submission to a selected user group

Our Webvision Cloud clients can benefit from the ability to control which logged-in users are allowed to post comments on stories.

Allow users to close marketing messages

Add a close button to site messages and control when it next shows to a user.

Testing success rates for alternative access denied messages

Do you want to test two different access denied messages to see which is the most effective? This article explains how.

Gating and lead generation on individual content items

With Webvision Cloud’s gating functionality you can create premium content where access is granted based on completion of a form and consent to share details. This might be for white papers or other lead generation resources.

Actionable Engagement Metrics Webinar

The second webinar in our four-part series showcases the most popular client presentation from our 2018 Client Day. Adam Brownsell, Publisher of Chemistry World at the Royal Society of Chemistry, gives a step-by-step guide on how to develop actionable customer and member engagement metrics.

Display bespoke messages to different audiences and improve onboarding

Segmentation allows for personalised messages to be added to landing pages, helping provide a unique customer experience.

Auto-segment your audience to deliver targeted content and advertising

Easily segment your audience based on Business Intelligence filters that automatically process your customer data.

Story editing - teaser/intro, standfirst, storytext and access denied fields

The editor includes four text fields that are displayed on the website in different circumstances – on SPIN/landing pages, on story pages, on the story page access denied view, and in rss feeds.

Drive revenue and collect demographics using white papers & lead generation

Learn how white papers and downloadable PDFs are a good tool to capture user data in exchange for access to premium content.

Provide free access to private stories based on selected categories

Is all your content gated and marked as private? This guide explains how you can make certain content free, based on categories and products with ADvance.

Forcing users to complete a form for GDPR consent compliance or data capture/reverification

This functionality can be set up to block access to site content until users have confirmed their consent settings or provided required information.